Legal

Cookie Policy

Last updated: 1 June 2025  ·  Effective immediately

This Cookie Policy explains how wbs-potter-london ("we", "us", "our") uses cookies and similar tracking technologies on our website. By continuing to browse our site, you consent to our use of cookies as described below.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your preferences, understand how you interact with pages, and deliver a more personalised experience. Cookies may be session-based (deleted when you close your browser) or persistent (retained for a set period).

2. Types of Cookies We Use

Strictly Necessary Cookies

These are essential for the website to function. They cannot be disabled. They include:

  • Session management and security tokens
  • Cookie consent preferences you have set
  • Basic site navigation and load balancing

Analytics Cookies

These help us understand how visitors use our site, so we can improve content and structure. They collect anonymised data about page views, time on page, and traffic sources.

  • Google Analytics (_ga, _gid): tracks sessions, pages visited, and device type. Data is anonymised and aggregated.
  • Internal metrics for editorial performance (most-read guides, popular park pages).

Marketing & Advertising Cookies

These cookies are used to deliver adverts relevant to your interests and to measure campaign effectiveness. They may track you across other websites.

  • Google Ads: conversion tracking and remarketing.
  • Meta Pixel: interest-based advertising on Facebook and Instagram.

3. Why We Use Cookies

  • To ensure our website operates correctly and securely.
  • To analyse visitor behaviour and improve the quality of our park guides and editorial content.
  • To measure the effectiveness of advertising campaigns that fund our editorial team.
  • To remember your preferences and reduce repetitive consent prompts.

4. Third-Party Cookies

Some cookies on our site are set by third-party services we embed or use — including Google Analytics, Google Ads, and social-media platforms. These parties have their own privacy and cookie policies:

  • Google: policies.google.com/privacy
  • Meta: www.facebook.com/privacy/policy

We do not control these third-party cookies and are not responsible for the data they collect.

5. How to Manage or Disable Cookies

You have several options to control cookies:

  • Browser settings: most browsers allow you to block or delete cookies via their privacy or settings menu. Disabling strictly necessary cookies may break site functionality.
  • Google Analytics opt-out: install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
  • Ad personalisation: adjust preferences at adssettings.google.com or www.youronlinechoices.com.
  • Our consent banner: when you first visit, you may accept or decline non-essential cookies. You can update your choice at any time by clearing your cookies and revisiting the site.

6. Your Consent

When you first visit wbs-potter-london, we display a cookie consent banner. Strictly necessary cookies are set immediately. All other cookies — analytics and marketing — are only set after you give explicit consent by clicking "Accept All". You may choose to accept only strictly necessary cookies by selecting "Manage Preferences" on the banner.

Your consent is stored locally and expires after 12 months, at which point we will ask again.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our services. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our site after any change constitutes acceptance of the updated policy.

8. Contact Us

If you have questions about this Cookie Policy or our data practices, please contact us at:

wbs-potter-london

London, United Kingdom

Email: [email protected]

This policy applies solely to cookies set by wbs-potter-london. It does not cover the data practices of linked external sites or third-party services used outside the context of our website.